Digital marketing

If you say, it is running an ad for anything or marketing anything. Digital means you are marketing anything on online platforms. You are running someone’s ad. Digital marketing can be very effective. Can you make the search engine work? What things do we search on Google? What things come up? This method can also be marketed on our website.

The website can also be marketed. Social media is also part of digital marketing. How many people can we reach through LinkedIn, through YouTube, through Facebook, through Instagram, through our product? Another aspect of email marketing is that many brands send out emails to many consumers and clients telling them about their products.

The emails will be so good that they will actually have to be opened by the user. We also have app marketing, so there are different ways of marketing that we can do on digital platforms and that we do ourselves. Now whenever we search about something, like if we search about shows, sometimes we will notice that websites like Mantra, Amazon, etc. Why sites go because these people have not only worked on ads, that is, they have also worked on search engine optimization, which keywords the user is more attracted to.

Relevant links should be used from other websites so that we can get higher in the search. Now the question here is that we used to have newspapers, we used to have TV, we used to have radio, and there were so many traditional media. Why shift to digital marketing Shift to digital marketing because digital marketing is better than our traditional marketing There are some factors that traditional marketing can’t give us means we take out ads in a newspaper Ad in a magazine Take out Take out an ad on TV It’s better that we place our ad digitally How?

first vector large audience

the first vector brings large audience Now social media or digital platforms Google Amazon Facebook The bigger the audience they will give us A newspaper will be able to give it to us, hardly any small TV channels can give it to us, but a small TV channel will not be able to give it to us. But that’s why it’s good to get an ad out there, the second is audience targeting.

Second vector audience targeting

Taking out is good, audience targeting is another. Now, believe me, we have to take out an ad. We take out the ad. The whole ad is playing on and the whole country is watching this ad. For example, there is a Rajasthani news channel, so we removed the ad on it and the whole of Rajasthan is watching it. What does it mean to know that they are not our actual customs and are not interested in it?

They accept that you want to launch a product and you are launching that product in North India, but if you advertise on TV. If you want to run this ad, a lot of people will be watching this ad nationwide, a lot of people from South India will also be watching, a lot of people will be watching from the Best East side, but what was your target audience?

They were only North Indian people, now in such a case your ad, your product has reached people who may not even have a relevant audience for you, so in a way you have spent extra on those people. In digital marketing, we avoid this thing because there are already companies that have stored what people are interested in.

They are interested in how they consume content, how they buy products from brands, then all the data that companies run ads, companies like Google and Facebook give to these brands and they run brand targeted ads accordingly. Only for those audiences whose age group is relevant, whose region is relevant, whose occupation is more relevant, then in this way we get the targeted audience.

Third vector is cost effectiveness.

The third is cost effectiveness. First, if you had to take out an ad in a magazine, how much money would it take to take out an ad in a newspaper? By the way, even if you have to show ads on TV, it costs a lot of money, but by going digital, you can compartmentalize yourself in showing ads and see if digital marketing is working for you or what kind of marketing you are doing. Analyze the marketing that is working for you and spend more money on it. Finalize it for marketing your product. This way the cost effectiveness is very high.

fourth vector is feedback

The fourth thing that comes here is the edit feedback. How many customers did I get through this newspaper, but today we have full analytics, Google is not working, you change them, you frame your content in a different way so that it works. The feedback loop of this method is more effective compared to traditional things.

fifth vector is easy tracking

the fifth thing is easy tracking, that is, today companies like Facebook give pages to the entire analytics app, on which you can do very well. You can track how many people are staying, how many people are not staying, where you need to put more input, in terms of more ads, we show you if you put out a random ad, people clicked on it and the next one Now who are you going to target, those people will be targeted specifically, those who have clicked and seen once, surely they can call them up and sell their product, then in this way, the entire The system is very good, streamlined and has become very effective.

now the question arises, the system has become effective, but if we want to make a career out of it, how can it benefit us? In digital marketing.

Find your Niche

In cutting, that will happen. First of all, find your Niche. Now it is not like that you are also running ads on Facebook, you are also running ads on Google, you are also running ads on YouTube, you are running ads on LinkedIn as well. They are also doing SEO, they are also creating websites, so it is good to have basic knowledge about all these things, but you have to see in the beginning according to your interest that you In which direction to go in which you can develop your skills to be such that if we take the name of the top three, then your name must be in it. No.

In the beginning, clients will be paying you. In the beginning, you may have to work for free and completely ill because in the beginning you are just getting a little work experience and testing yourself. After that, once you start things, clients will start coming to you and from there a monetary cycle will develop along with freelancing. You may have to work for free for a while and then you can work for clients who actually need it and you will also have things in your portfolio to show these clients.

OUR REFERRALS ALL CLIENTS YOU HAVE WORKED WITH AND WHAT HAPPENS IN BUSINESS NO YOJOLI PEOPLE KNOW EACH OTHER SO ANY CLIENT YOU HAVE WORKED WITH WILL REFER A FRIEND TO A RELATIVE. That I run such ads, you see, talk to them, people get referred in this way, a network is built and there is consistency with it. Now social media is a highly volatile platform that But things keep moving, there are new waves of trends, so it is very important that if we work in the digital space, we should be consistent, develop our skills daily, grow daily, now to make a sale in this career.

Good social media skills Digital marketing

The first of the skills you will need to make a sale is to be good and social media sans digital space. I like to read newspaper, but we are going to take out an ad on our Facebook, so if you are doing the work of taking out an ad on Facebook, then you should have a little experience as a marketer, then go and find out how.

Data analytics

The other thing that’s going to be there for the content client, for your brand, is data analytics, Google Netflix, all of the analytics that we’re putting out ads on whatever platforms we’re getting from there. We need to understand it, how to extract valuable information from it, we need it, then we can use whatever information comes from there to improve ourselves.

Basic HTML

The third thing is that basic HTML. Let’s learn WordPress. No one has to do hard core coding here. It’s just that if you want to know things like SEO optimization, you should know how basic HTML works or whatever. How to create websites with word press, how to do things in website, how to do keywords, then all that process we should know along with basic design sense, how to design things if we content. If we do writing, then inside our blogs, we should know which paragraphs to keep at the top, which information to keep at the bottom.

Design sense

Whether design sense people will like it or not, it will be a plus point if we have it.

So the bottom line is that just getting a certificate will do nothing because the digital space is the whole of digital marketing which is a career which is quite a practical career and there is very little theory and a lot of practical knowledge that you can actually acquire. You will have to sit and practice, then go and develop your skills. If you want to start.

• first of all decide the platform, then develop the skills.
• Work a little for free within this platform in the beginning.
• Build a portfolio.
• Find Clients Different platforms are where we can go and do freelancing, apply there and then if you want to go, you can go ahead and do your own-jobs, MNCs etc.